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Nike Vapor Edge Dunk KM
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NIKE WAYWO KYLER MURRAY
Building within Nike's brand wide "What are you working on" campaign, We were tasked with telling the story of one of the most dynamic athletes in all of sports. Working with Nike and Kyler himself, we navigated the choas that orbits his world and distilled all the noise down to one simple phrase that explained this current chapter in his life ”Redefining Control”.
Over the course of 2 days Kyler invited us into his life, allowing us to dig deeper into his journey and tell a story that was not only authentic to him, but new to the world that has followed him since he was 14. This was Nike Football's only athlete highlighted in the wider “WAYWO” series, it was important we were able to create assets that made the series feel cohesive visually and thematically, while also giving Kyler his own voice and story to cut through.

Teaming up with Kyler and the Nike Football team, we created a rollout to celebrate the partnership on an already impressive collection of collabs.





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