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TIMBERLAND HIP-HOP ROYALTY

To kick off Black History Month 2023, Timberland took the opportunity to celebrate the synergy of the brand and hip-hop on their respective 50th year anniversary.. After Timberland and their strategic partner Obsidian Works crafted the overall direction, we were tasked with bringing the creative to life.

Staring Lola Brooke, one of the fastest rising stars in music + hip-hop, we set out to produce, shoot and edit a campaign that:

 

  1. Brought the energy associated with the birthplace of hip hop and the city Timberland made its name in. 

  2. Honored everyone who has touched the brand and the genre along the way. 

  3. Set the tone for where Timberland and Hip Hop are headed next. 

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